The Best 10 Souvenir Shops in Asakusa: Where to Find Authentic Japanese Gifts

1. Introduction: Why Asakusa is the Best Place for Souvenir Shopping

Asakusa is one of the most famous tourist destinations in Tokyo, known for its historic charm, traditional atmosphere, and vibrant shopping streets. If you’re looking for the perfect place to buy Japanese souvenirs, Asakusa should be at the top of your list. From traditional crafts to modern pop culture items, this district offers a wide variety of unique and high-quality gifts that are perfect for taking home.

One of the biggest advantages of shopping in Asakusa is the sheer variety of stores. The iconic Nakamise Street, which leads up to Senso-ji Temple, is packed with small shops selling everything from “maneki-neko” (lucky cat figurines) to beautifully handcrafted folding fans. If you’re interested in more exclusive and locally made products, side streets like Shin-Nakamise and Denboin Street offer hidden gems specializing in artisanal goods. Whether you’re searching for traditional items such as “sensu” (Japanese fans), “yukata” (casual summer kimono), or something fun like samurai-themed keychains, Asakusa has it all.

Another reason why Asakusa is an excellent place for souvenir shopping is the affordability. Unlike some high-end districts in Tokyo, Asakusa offers a range of price points, making it easy for both budget travelers and luxury shoppers to find something special. For example, a set of high-quality chopsticks can be found for as little as ¥500 ($3.50), while handcrafted “tenugui” (Japanese hand towels) with beautiful prints start at around ¥1,000 ($7). Of course, if you’re looking for premium handcrafted goods, such as Edo Kiriko glassware or handcrafted knives, the prices can go up to ¥10,000 ($70) or more, but these are truly one-of-a-kind pieces that reflect Japan’s craftsmanship.

Asakusa also caters well to foreign visitors (“外国人”), making it an easy and enjoyable place to shop. Many stores offer tax-free shopping, and some even provide English explanations about their products, so you don’t have to worry about the language barrier. The shop owners are generally friendly and used to helping tourists, making the experience smooth and enjoyable. You’ll also find plenty of street food stalls nearby, so you can take a break and enjoy some delicious Japanese snacks while shopping.

Another highlight of shopping in Asakusa is the experience itself. Unlike modern shopping malls, the area has a nostalgic charm with its traditional wooden shopfronts, friendly vendors, and the stunning backdrop of Senso-ji Temple. Shopping here is not just about buying souvenirs—it’s about immersing yourself in Japanese culture and history. As you walk through the streets, you’ll hear the sound of “taiko” drums, smell the delicious scent of “senbei” (rice crackers) being grilled, and see craftsmen at work, creating intricate pieces by hand.

For anyone visiting Tokyo, stopping by Asakusa souvenir shops is a must. Not only will you find unique and meaningful gifts to take home, but you’ll also experience a part of Japan’s cultural heritage in one of its most famous historical districts.

2. Traditional Japanese Crafts: Where to Find Authentic Handcrafted Goods

When visiting Asakusa, one of the most rewarding experiences is discovering traditional Japanese crafts. This historic district is home to numerous skilled artisans who create beautiful handcrafted goods, making it a perfect destination for those looking for authentic and meaningful souvenirs. If you want to take home a piece of Japanese craftsmanship, Asakusa souvenir shops offer a variety of exquisite items that reflect Japan’s deep cultural heritage.

One of the most famous traditional crafts you can find in Asakusa is **Edo Kiriko glassware**. This delicate and beautifully cut glass is a specialty of Tokyo, known for its intricate patterns and vibrant colors. Shops like **Shinohara Maruyoshi** offer a wide selection of Edo Kiriko, with prices ranging from ¥5,000 ($35) for small glasses to over ¥20,000 ($140) for more elaborate designs. These make for stunning gifts or elegant additions to your own collection.

For those interested in Japanese textiles, Asakusa has some excellent options. **Ishikawa Shoten**, a long-established fabric shop, specializes in **tenugui** (Japanese hand towels) and **furoshiki** (wrapping cloths), both of which feature traditional patterns and modern designs. A tenugui can be purchased for around ¥1,000 ($7), while a high-quality furoshiki starts at about ¥2,500 ($17). These lightweight and practical souvenirs are not only beautiful but also easy to carry back home.

Another must-visit store is **Arai Bunsendo**, which specializes in **sensu** (folding fans). Handmade by skilled craftsmen, these fans are available in various styles, from elegant calligraphy designs to vibrant seasonal patterns. Prices typically start at ¥3,000 ($21) and go up to ¥15,000 ($105) for more intricate, hand-painted pieces. Sensu fans are not just practical accessories for Japan’s hot summers; they also serve as stylish decorations or thoughtful gifts.

If you’re looking for something truly unique, Asakusa is also known for **Japanese pottery and ceramics**. Shops like **Ebiya Nihonbashi** offer an impressive collection of handmade ceramic dishes, cups, and sake sets. The craftsmanship behind these pieces is remarkable, with each item reflecting the delicate artistry of Japan’s pottery traditions. Prices vary widely, with smaller items starting at around ¥2,000 ($14) and more elaborate pottery pieces costing over ¥10,000 ($70).

For foreign visitors (“外国人”) who are interested in samurai culture, **Asakusa Samurai Store** is an exciting stop. This shop sells a range of traditional items, including **miniature katana swords, samurai armor replicas, and handcrafted wooden swords (bokken)**. While authentic katana swords require special permits, high-quality replicas can be purchased for around ¥8,000 ($56), making them an excellent choice for those interested in Japanese history.

Beyond these specialty stores, Asakusa’s side streets are full of small independent workshops where artisans create **handmade chopsticks, washi paper goods, and lacquerware**. Many of these craftsmen have been in business for generations, ensuring that each piece is made with a level of skill and dedication that is rare in modern mass production.

Asakusa souvenir shops are not just places to buy gifts—they are windows into Japan’s artistic traditions. Whether you’re looking for glassware, textiles, ceramics, or samurai memorabilia, you’ll find an incredible selection of handcrafted items that tell a story of history, culture, and craftsmanship. For those who appreciate authenticity, Asakusa is the perfect place to find truly special souvenirs.

3. Popular Souvenir Shops: Must-Visit Stores for Unique Gifts

Asakusa is home to some of the best souvenir shops in Tokyo, offering a wide range of traditional and modern gifts that appeal to all kinds of visitors. Whether you’re looking for high-quality handcrafted items, quirky Japanese trinkets, or delicious local treats, Asakusa souvenir shops have something for everyone. Many of these stores have been in business for decades, providing authentic products that reflect Japan’s unique culture and craftsmanship. Here are some of the must-visit stores where you can find the perfect souvenir to take home.

One of the most iconic places to shop is **Nakamise Street**, a historic shopping arcade that stretches from Kaminarimon Gate to Senso-ji Temple. This bustling street is lined with over 80 stores, selling everything from **yukata (casual summer kimono), folding fans, and wooden combs to traditional sweets like ningyo-yaki (small sponge cakes filled with red bean paste)**. Prices vary depending on the item, but many souvenirs here are quite affordable, with small trinkets available for around ¥500 ($3.50) and yukata sets starting at ¥3,500 ($24).

For those looking for a more modern take on Japanese souvenirs, **Marugoto Nippon** is a great stop. This multi-story shopping complex specializes in regional products from all over Japan, featuring artisanal goods, specialty foods, and handmade crafts. Foreign visitors (“外国人”) particularly enjoy their selection of Japanese ceramics, premium sake, and beautifully packaged food items. A bottle of high-quality sake can range from ¥2,000 ($14) to over ¥10,000 ($70), while delicate handmade ceramics start at around ¥1,500 ($10).

If you’re interested in Japanese snacks and sweets, **Kameju** is a must-visit. This famous confectionery shop is known for its **fluffy dorayaki (sweet pancakes filled with red bean paste)**, which are considered some of the best in Tokyo. Each dorayaki costs around ¥400 ($2.80), and the shop often has a long line of eager customers waiting to get their hands on this delicious treat. It’s a great edible souvenir to take back home, but make sure to eat it fresh for the best experience.

For those who appreciate traditional Japanese stationery, **Haibara** is an excellent choice. This historic store has been selling **washi paper products, calligraphy brushes, and hand-printed notebooks** for over a century. Their beautifully designed washi paper sets start at around ¥800 ($5.50), making them an elegant and lightweight souvenir to bring back home.

Another unique souvenir shop in Asakusa is **Tokyo Hotarudo**, a store specializing in vintage-style Japanese goods and retro collectibles. They offer an impressive selection of **Edo-period inspired prints, postcards, and classic tin toys**, perfect for those who love nostalgia. Prices range from ¥500 ($3.50) for small postcards to ¥5,000 ($35) for detailed art prints.

For those who love quirky and fun souvenirs, **Asakusa Don Quijote** is a one-stop shop for affordable and unique Japanese goods. This massive discount store has everything from **traditional Japanese snacks, cosmetics, and character goods to novelty samurai-themed items and local souvenirs**. The store is especially popular among tourists because of its tax-free shopping options and late-night hours, allowing visitors to shop even after a long day of sightseeing.

Asakusa souvenir shops offer an incredible variety of gifts, making it one of the best places in Tokyo to find something truly special. Whether you’re after traditional craftsmanship, delicious snacks, or fun novelty items, these must-visit stores provide a fantastic shopping experience that captures the essence of Japan’s culture and history.

4. Budget-Friendly Souvenirs: Affordable and High-Quality Items to Buy

Asakusa is known for being one of the best places in Tokyo to buy souvenirs, not only because of its variety but also because it offers plenty of budget-friendly options. Many **Asakusa souvenir shops** provide affordable yet high-quality items, making it easy for visitors to take home a piece of Japan without overspending. Whether you’re looking for traditional crafts, local snacks, or unique trinkets, Asakusa has something for every budget.

One of the best places to find inexpensive souvenirs is **Nakamise Street**, the historic shopping arcade leading to Senso-ji Temple. Here, you’ll find plenty of small shops selling traditional Japanese items at reasonable prices. For example, beautifully designed **sensu (folding fans)** can be purchased for as little as ¥1,000 ($7), while **kokeshi dolls**—hand-painted wooden dolls representing good fortune—are available for around ¥1,500 ($10). If you’re looking for something even cheaper, **lucky charms and omamori** from the temple shops start at just ¥500 ($3.50).

For those interested in traditional Japanese textiles, **tenugui (Japanese hand towels)** are an excellent choice. Shops like **Ishikawa Shoten** offer a wide range of tenugui with intricate patterns, seasonal designs, and even modern motifs. These lightweight, multi-purpose cloths are not only a cultural keepsake but also practical for daily use. Prices typically range from ¥800 ($5.50) to ¥1,500 ($10), making them an ideal budget-friendly souvenir.

Another great option for affordable souvenirs is **Japanese snacks and sweets**. Many **Asakusa souvenir shops** sell locally made treats such as **senbei (rice crackers), ningyo-yaki (small sponge cakes with red bean filling), and matcha-flavored confections**. Shops like **Kibidango Azuma** sell their famous **kibidango (sweet rice dumplings)** for as little as ¥350 ($2.50) per stick, while a box of assorted **senbei** costs around ¥1,000 ($7). These edible souvenirs are not only delicious but also easy to carry home.

If you’re looking for something unique but still within budget, head to **Asakusa Don Quijote**, a popular discount store offering a vast selection of quirky and traditional souvenirs. You can find everything from **Japanese character goods and samurai-themed trinkets to affordable skincare products made with matcha or sake extracts**. Prices start as low as ¥300 ($2) for small souvenirs, making it a great place for travelers who want to buy multiple gifts without breaking the bank.

For foreign visitors (“外国人”) interested in Japanese calligraphy or stationery, **Haibara** is an excellent stop. This historic shop specializes in **washi paper goods, postcards, and calligraphy brushes**. You can pick up a set of beautifully designed washi postcards for around ¥500 ($3.50) or a small calligraphy brush for ¥1,200 ($8.50), both of which make great, meaningful souvenirs that don’t take up much space.

Finally, if you want a traditional souvenir that also serves a practical purpose, consider **handmade chopsticks**. Stores like **Hashitou** offer an incredible variety of chopsticks, including ones made from high-quality Japanese wood with intricate engravings. Many options are priced between ¥800 ($5.50) and ¥2,000 ($14), and some even come in gift boxes, making them a thoughtful yet inexpensive present.

No matter your budget, Asakusa has plenty of affordable souvenirs to choose from. Whether it’s traditional crafts, tasty snacks, or practical keepsakes, you’ll find high-quality items at reasonable prices, making it easy to bring a piece of Japan home without spending a fortune.

5. Tips for Shopping in Asakusa: How to Get the Best Deals

Shopping in Asakusa is a unique experience, offering everything from traditional Japanese crafts to modern souvenirs at **Asakusa souvenir shops**. However, with so many options available, it’s important to know how to get the best deals and make the most of your shopping trip. Here are some essential tips to help you find high-quality souvenirs at the best prices.

### 1. Explore Beyond Nakamise Street
Nakamise Street, the main shopping arcade leading to Senso-ji Temple, is undoubtedly a must-visit spot. However, because of its popularity, prices tend to be slightly higher compared to nearby side streets. To find better deals, explore **Shin-Nakamise Shopping Street** or **Denboin Street**, where you’ll find similar products at more reasonable prices. Many small family-run **Asakusa souvenir shops** in these areas offer handcrafted goods at lower prices compared to the main tourist areas.

### 2. Look for Tax-Free Shopping
Foreign visitors (“外国人”) should take advantage of **tax-free shopping** when purchasing souvenirs in Asakusa. Many larger stores, such as **Marugoto Nippon** and **Asakusa Don Quijote**, offer tax exemptions for purchases over ¥5,000 ($35). Be sure to bring your passport, as it’s required for tax-free transactions. This small step can save you around 10% on your purchases, which adds up, especially if you’re buying multiple items.

### 3. Compare Prices Before Buying
Asakusa has many shops selling similar products, so it’s worth taking your time to compare prices. For example, a **set of hand-painted chopsticks** might cost ¥1,500 ($10) at one store but only ¥1,200 ($8.50) at another just a few steps away. The same applies to **yukata (casual summer kimono)**, which can range from ¥3,000 ($21) to ¥6,000 ($42), depending on the store. Walking around and checking multiple shops before making a purchase can help you find the best deal.

### 4. Bargaining is Possible at Some Shops
Unlike flea markets or some local shopping streets in Japan, most stores in Asakusa have fixed prices. However, **if you are purchasing multiple items or shopping at smaller, family-owned stores**, there may be some room for negotiation. A polite request like, “Is there any discount if I buy two?” can sometimes result in a small price reduction or an extra item being included for free.

### 5. Shop Early or Late in the Day
If you want to avoid crowds and have a more relaxed shopping experience, it’s best to visit **Asakusa souvenir shops** early in the morning or later in the evening. Most shops open around 10:00 AM, and by midday, the area becomes packed with tourists. Shopping early allows you to browse at your own pace and have better interactions with shop owners, which can sometimes lead to better service or small discounts.

### 6. Buy in Sets for Better Value
Many shops offer discounts when purchasing items in sets. For example, **senbei (rice crackers)** are often cheaper when bought in bulk, with prices like ¥1,000 ($7) for a small pack or ¥2,500 ($17) for a larger gift box. The same applies to **Japanese stationery, washi paper goods, and folding fans**, where buying multiple pieces often results in a price reduction.

### 7. Take Advantage of Seasonal Sales and Special Offers
Asakusa’s shopping streets frequently have **seasonal sales**, especially during the New Year and summer festivals. During these periods, you can find great deals on **traditional crafts, yukata, and other popular souvenirs**. Many stores also have **”lucky bags” (fukubukuro)** at the beginning of the year, where you can get a bundle of high-quality goods at a heavily discounted price.

### 8. Know Where to Find Unique and Affordable Souvenirs
For those looking for unique yet affordable souvenirs, visiting specialized stores can be a great option. Here are some recommendations:
– **Edo Kiriko glassware** (Shinohara Maruyoshi): Starting at ¥5,000 ($35)
– **Handmade tenugui towels** (Ishikawa Shoten): Around ¥1,000 ($7)
– **Authentic Japanese sweets** (Kameju or Kibidango Azuma): From ¥350 ($2.50)
– **Samurai-themed keychains and trinkets** (Asakusa Samurai Store): From ¥500 ($3.50)

### 9. Bring Cash for Smaller Shops
While larger stores in Asakusa accept credit cards, many **small and family-owned souvenir shops** still operate on a cash-only basis. It’s always a good idea to **carry some yen in cash** to ensure you don’t miss out on unique finds. ATMs are available in convenience stores like 7-Eleven and FamilyMart, where international cards are accepted.

### 10. Consider Lightweight and Practical Souvenirs
If you’re traveling with limited luggage space, choose **compact and lightweight souvenirs** like **folding fans, postcards, tenugui towels, or Japanese snacks**. These items are not only easy to carry but also make great gifts for friends and family.

Shopping in Asakusa can be an exciting and rewarding experience, especially if you know how to find the best deals. By exploring different shopping streets, taking advantage of tax-free options, and knowing where to look for quality souvenirs, you can enjoy a fun and budget-friendly shopping trip while discovering the charm of traditional Japanese goods.