Contents
- 1. Introduction: Why Foreigners Are Surprised by Japanese Breakfast
- 2. Exploring Traditional Japanese Breakfasts Available at 7-Eleven
- 3. The Unique Ingredients of a Japanese Morning Meal
- 4. How 7-Eleven’s Japanese Breakfast Compares to Western Options
- 5. Conclusion: Why You Should Try a Japanese Breakfast at 7-Eleven
1. Introduction: Why Foreigners Are Surprised by Japanese Breakfast
When foreigners visit Japan, they often encounter an unexpected surprise when it comes to breakfast. In many countries, breakfast is a quick, often sweet, meal—think of cereal, toast with jam, or a simple cup of coffee. However, in Japan, breakfast is typically a more elaborate and savory affair, with a variety of foods that might be unfamiliar to visitors. A traditional Japanese breakfast can include steamed rice, miso soup, grilled fish, pickled vegetables, and even a small portion of egg, making it quite different from what most people are used to eating in the morning. For many, the first encounter with a “Japanese breakfast” can be a revelation, and even more surprising is that this experience can be had at one of Japan’s most iconic convenience store chains: 7-Eleven Japan.
For those unfamiliar with the concept, 7-Eleven in Japan offers a wide range of ready-to-eat meals, many of which are deeply rooted in Japanese culinary traditions. Visitors to Japan will find that the convenience store isn’t just a place for snacks and drinks; it’s also a haven for well-balanced and nutritious meals, including a full Japanese breakfast. This might come as a shock to those from countries where convenience stores generally offer limited, pre-packaged items or fast food. But in Japan, the convenience store has become a central part of everyday life, catering to busy commuters and travelers with wholesome meals that reflect the nation’s culinary culture.
Foreigners may find the diversity of options available at 7-Eleven particularly surprising. It’s common for people from the West to associate convenience stores with junk food or unhealthy snacks, but Japan’s 7-Eleven goes far beyond this stereotype. Inside, you’ll find rice balls (onigiri), boxed meals (bento), soups, and even freshly prepared dishes designed to provide a balanced start to the day. For example, a typical 7-Eleven breakfast set may include a portion of Japanese rice, a small serving of grilled fish or tamago (Japanese omelet), a bowl of miso soup, and pickled vegetables—exactly the type of meal that foreigners might not expect to find at such a place. The juxtaposition of convenience with the rich, cultural experience of eating a traditional meal is part of what makes 7-Eleven Japan a unique feature of the Japanese breakfast scene.
The experience of eating breakfast at 7-Eleven Japan may seem overwhelming for some visitors at first. The variety of food choices, along with unfamiliar flavors, textures, and even the language barrier, can be an initial challenge. But once the newness wears off, many find themselves pleasantly surprised by how satisfying and delicious a typical Japanese breakfast can be. It’s not only a way to taste authentic Japanese flavors, but also an introduction to the importance of balance and nutrition in Japanese meals. This is something that many foreign visitors don’t expect from a convenience store. The use of simple, high-quality ingredients like fresh fish, fermented soy products like miso, and rice forms the foundation of the meal and offers a stark contrast to the often processed and sugar-laden breakfasts found in many other parts of the world.
One of the main reasons foreigners are taken aback by the Japanese breakfast experience is the fact that it doesn’t focus on sweetness. In many Western countries, breakfast is heavily based around sweet foods like pancakes, waffles, pastries, or cereals with sugar. But in Japan, breakfast tends to be savory, and the emphasis is placed on ingredients that are nourishing and restorative. The idea is to start the day with a meal that will fuel the body for hours, rather than indulge in foods that may cause a mid-morning sugar crash. This shift from sweet to savory can be an eye-opening experience for many visitors to Japan who are accustomed to more traditional Western breakfasts.
Furthermore, the cultural significance of breakfast in Japan is another element that may surprise foreigners. Unlike in many countries where breakfast is often rushed, hurried, and even skipped in favor of convenience, the Japanese approach to breakfast reflects a commitment to healthy eating and respect for traditional food practices. It’s a time to appreciate the ingredients, the craftsmanship, and the ritual of preparing food. Breakfast in Japan is not just about fueling the body but about creating a balanced meal that prepares the mind and body for the day ahead. This philosophy is evident in how Japanese breakfast foods are thoughtfully prepared and presented in 7-Eleven stores.
In conclusion, the element of surprise that foreigners experience when having a Japanese breakfast at 7-Eleven Japan comes from several factors: the variety of traditional foods, the quality of ingredients, and the cultural significance of the meal. What might first appear to be a simple convenience store meal turns out to be a window into Japan’s deep-rooted food culture. For many, this unexpected culinary experience can be a highlight of their visit, offering not just nourishment but a deeper appreciation of Japanese culture.
2. Exploring Traditional Japanese Breakfasts Available at 7-Eleven
When it comes to convenience, 7-Eleven Japan is a standout, not only for its quick snacks and drinks but also for its surprisingly wide range of traditional Japanese breakfast options. While many foreigners might think of convenience stores as a place for quick, fast-food type meals, 7-Eleven Japan offers an array of dishes that reflect the essence of a traditional Japanese breakfast. These meals are carefully designed to provide the nutrition and balance that is characteristic of Japanese cuisine, and they are incredibly easy to access, even for those on the go.
A typical traditional Japanese breakfast features a variety of dishes that provide different textures and flavors, with a focus on simplicity and balance. At 7-Eleven, you can find these components all packaged neatly into convenient, ready-to-eat meals. One of the most common staples you will find is onigiri, or rice balls, which are usually filled with ingredients like pickled plum (umeboshi), salmon, or seaweed. These are portable and easy to eat, making them perfect for those looking for a quick yet fulfilling breakfast.
Another popular item you will find at 7-Eleven Japan is tamago (Japanese omelet). Tamago is a sweet, slightly savory rolled omelet, often served as part of a breakfast set. It is cooked in a special rectangular pan and sliced into bite-sized pieces. This dish is light, fluffy, and packed with protein, making it a great addition to a balanced morning meal. 7-Eleven often serves tamago as part of a breakfast set, where it is paired with rice, miso soup, and sometimes grilled fish, allowing you to enjoy a comprehensive, traditional breakfast experience.
In addition to tamago, another essential part of many Japanese breakfasts is grilled fish, particularly types like salmon, mackerel, or aji (horse mackerel). Grilled fish is commonly served for breakfast in Japan due to its high protein content and rich, flavorful taste. At 7-Eleven, you will often find pre-grilled fish fillets that are ready to eat. These fillets are typically seasoned with just a touch of salt to highlight the natural flavors of the fish, and they come with a small portion of rice and pickles on the side. Grilled fish is an excellent source of omega-3 fatty acids and other nutrients, making it a healthy and satisfying breakfast choice.
Another quintessential component of a traditional Japanese breakfast is miso soup, which is often served alongside rice and fish. Miso soup is made with a base of miso paste, a fermented soybean product, and is commonly flavored with dashi (a stock made from bonito fish flakes and seaweed). The soup may include tofu, seaweed, and green onions, offering a warm, savory contrast to the other components of the meal. At 7-Eleven, you can find miso soup in convenient, single-serving containers, making it an easy addition to your breakfast routine. The depth of flavor and the health benefits of miso soup make it an essential part of many Japanese breakfasts, contributing to a balanced, wholesome start to the day.
For those seeking a more complete, bento-style breakfast, 7-Eleven offers several breakfast sets that combine all the key elements of a traditional Japanese breakfast in one package. These sets usually include rice, grilled fish, tamago, pickled vegetables, and miso soup, providing a well-rounded meal that contains the right balance of protein, carbohydrates, and healthy fats. Some sets even come with a small serving of nori (seaweed), which is another common breakfast ingredient in Japan. Whether you choose a simple rice ball or a full breakfast set, these options provide a taste of the traditional Japanese way to start the day.
Foreigners might be surprised to find that these meals are not only easy to get but also incredibly affordable. Most breakfast items at 7-Eleven are priced between ¥300 and ¥600 ($2.00 to $4.00 USD), making it a cost-effective option for both locals and visitors. For a full breakfast set that includes grilled fish, rice, tamago, and miso soup, you can expect to pay around ¥500 ($3.50 USD), which is very reasonable compared to dining out at a restaurant. Despite being sold in a convenience store, these meals are often made with fresh, high-quality ingredients, giving customers an authentic taste of Japanese cuisine without the need for cooking or extensive preparation.
Another interesting aspect of 7-Eleven Japan’s breakfast offerings is the variety of regional specialties that are sometimes available. Depending on the location, you may find breakfast items that reflect local flavors and traditions. For example, in areas known for their seafood, you may find breakfast sets that feature fish from local waters, while in regions famous for their rice, you might come across different types of rice-based breakfast options. This makes the experience of eating breakfast at 7-Eleven even more unique, as it offers a chance to explore the regional food diversity of Japan in a very accessible way.
In conclusion, 7-Eleven Japan provides a fascinating and unexpected way for foreigners to experience traditional Japanese breakfast foods. From onigiri and tamago to grilled fish and miso soup, these convenient meals are packed with flavors and nutrition that reflect the essence of Japanese cuisine. Whether you’re in a rush or simply curious about Japanese breakfast culture, 7-Eleven offers a simple yet authentic way to enjoy a hearty, balanced meal that will surprise and delight anyone unfamiliar with the variety of Japanese breakfast options available. For visitors looking to immerse themselves in Japanese culinary traditions, a trip to 7-Eleven Japan may be one of the most accessible and enjoyable ways to do so.
3. The Unique Ingredients of a Japanese Morning Meal
One of the key reasons why Japanese breakfast is so distinct from the typical morning meals found in other parts of the world is the wide variety of unique ingredients used to prepare it. In Japan, breakfast is considered an essential meal that should provide nourishment for the day ahead. As such, the ingredients in a traditional Japanese breakfast are not only carefully selected for their nutritional value but also for their ability to create a balanced, harmonious meal. At 7-Eleven Japan, many of these unique ingredients are readily available in their breakfast offerings, making it easier for both locals and foreigners to experience the richness of Japanese morning cuisine.
One of the foundational ingredients of a Japanese breakfast is rice. In Japan, rice is not just a side dish but a central part of most meals, including breakfast. It is usually served plain, steamed, and fluffy, making it an excellent complement to other dishes. The quality of rice in Japan is exceptional, with varieties like Koshihikari and Sasanishiki prized for their texture, flavor, and stickiness. A bowl of rice at breakfast provides the necessary carbohydrates for energy, and it pairs beautifully with salty or savory side dishes like grilled fish or miso soup. At 7-Eleven Japan, you can easily find perfectly portioned rice cups that are ready to be served with your meal, providing a convenient yet authentic experience.
Another important ingredient is miso, the fermented soybean paste that forms the base of miso soup. Miso is rich in umami, the savory taste that is often considered the “fifth flavor” in Japanese cuisine. Miso soup is a staple in a traditional Japanese breakfast, and it is typically made with dashi (a stock made from seaweed and dried fish) and miso paste. Depending on the region or personal preference, miso soup can be made with a variety of ingredients, such as tofu, seaweed, mushrooms, and green onions. The depth of flavor in miso soup provides both comfort and nourishment, and it helps to balance the meal with its warm, salty taste. 7-Eleven offers miso soup in convenient, single-serving cups, making it an easy addition to any breakfast set.
Another distinctive ingredient in a Japanese breakfast is pickled vegetables, or tsukemono. These can include pickled radishes (daikon), cucumbers, or plums (umeboshi). Pickles are an important part of Japanese meals as they provide a burst of flavor and a refreshing contrast to the richness of rice and fish. Umeboshi, in particular, is a common sight in the Japanese breakfast spread. These sour, salted plums are known for their ability to aid digestion, and their intense flavor serves to stimulate the appetite. At 7-Eleven Japan, you can often find pickled vegetables included in breakfast sets, adding a tangy, flavorful component to the meal.
Fish is another cornerstone of the Japanese breakfast. While Western breakfasts often focus on meats like bacon or sausages, fish plays a central role in the traditional Japanese morning meal. Grilled fish, such as salmon, mackerel, or aji (horse mackerel), is a popular choice. These fish are often seasoned simply with salt and grilled until the skin is crispy, providing a satisfying texture that contrasts with the softness of the rice. Fish is an excellent source of protein and omega-3 fatty acids, making it a healthy addition to a balanced breakfast. At 7-Eleven Japan, you can find pre-grilled fish fillets ready to be enjoyed, offering both convenience and authenticity.
Eggs, particularly in the form of tamago (Japanese omelet), are also a key component of a Japanese breakfast. Tamago is made by folding thin layers of egg into a rectangular shape, resulting in a sweet, savory, and slightly fluffy texture. This dish is often sliced into bite-sized pieces and served as part of a breakfast set. The sweetness of tamago comes from the use of sugar and soy sauce in the preparation process, creating a perfect balance with the saltiness of other dishes like fish and pickles. 7-Eleven Japan offers tamago as part of their breakfast offerings, either as a standalone item or included in breakfast sets alongside rice and fish.
Seaweed is also a common addition to a Japanese breakfast. Nori, the dried seaweed commonly used for wrapping sushi, can be found in various forms in Japanese breakfast dishes. It is often served as a side with rice or included in miso soup. Seaweed is a great source of minerals and vitamins, including iodine, and it adds a unique umami flavor to meals. At 7-Eleven, nori is often included in rice balls (onigiri) or packaged separately as a topping for rice, offering a quick and convenient way to add this nutrient-dense ingredient to your meal.
Finally, soy sauce and sesame seeds are often used to season or garnish Japanese breakfast dishes. Soy sauce is typically served on the side and used to dip fish or tamago, enhancing the natural flavors of the ingredients. Sesame seeds, which add a nutty crunch, are sometimes sprinkled over rice or other dishes for added flavor and texture. These ingredients may seem simple, but they are essential to the depth of flavor that characterizes Japanese breakfast foods.
For foreigners unfamiliar with these ingredients, the variety of flavors and textures in a traditional Japanese breakfast might come as a surprise. The combination of salty, savory, and sometimes sweet elements creates a unique balance that is both satisfying and energizing. The freshness of the ingredients, such as grilled fish, rice, and pickles, makes each bite a sensory experience, while the miso soup and tamago add warmth and comfort. What may seem like a complex meal to prepare is, in fact, readily available in convenient forms at 7-Eleven Japan, where you can easily sample these traditional ingredients without needing any special culinary knowledge.
In conclusion, the unique ingredients of a Japanese breakfast offer a window into the culture and culinary traditions of Japan. From the essential rice and miso to the more distinctive components like pickled vegetables, grilled fish, and tamago, each ingredient plays a vital role in creating a meal that is not only nutritious but also full of flavor. Whether you’re at a local restaurant or grabbing a quick breakfast from 7-Eleven Japan, these ingredients form the foundation of a satisfying and authentic Japanese breakfast experience that continues to surprise and delight foreigners from around the world.
4. How 7-Eleven’s Japanese Breakfast Compares to Western Options
When foreigners visit Japan, they may be accustomed to the typical Western-style breakfast: cereal, toast, eggs, and coffee. These breakfasts often feature light or sweet flavors and are designed for convenience, especially in fast-paced, modern societies. However, 7-Eleven Japan offers a completely different experience, featuring a traditional Japanese breakfast that surprises many first-time visitors. The range of options available at 7-Eleven contrasts sharply with typical Western breakfasts, both in terms of the ingredients used and the overall approach to the meal. Let’s explore how a traditional Japanese breakfast at 7-Eleven compares to the familiar options found in Western countries.
One of the most notable differences between a Japanese breakfast and a Western one is the focus on savory flavors. In many Western cultures, breakfast tends to be focused on sweet foods—pancakes with syrup, sugary cereals, or pastries such as croissants or Danish rolls. While some Western breakfasts do include savory components (like eggs or bacon), these are often secondary to the sweeter dishes. By contrast, the typical Japanese breakfast is predominantly savory, emphasizing rice, fish, and miso soup, which are not usually found on Western breakfast tables. At 7-Eleven Japan, a typical breakfast might include grilled fish, tamago (Japanese omelet), pickled vegetables, and miso soup, all of which are designed to fuel the body in a balanced way rather than satisfy a craving for sweetness.
One of the key ingredients in a traditional Japanese breakfast is rice, which is often served plain and forms the cornerstone of the meal. In contrast, in Western breakfasts, rice is rarely seen, with cereal or bread often serving as the base. The rice in a Japanese breakfast is typically served as a simple, steamed portion, providing a steady source of carbohydrates and energy to start the day. While some Western breakfasts include oats (in the form of oatmeal) or toast, rice in Japan is much more central to the meal, and its consistency and texture complement the savory dishes that accompany it. At 7-Eleven Japan, you can easily grab a bowl of perfectly steamed rice to accompany your breakfast, offering a quick and satisfying alternative to Western carb-based meals like toast or bagels.
Another distinctive feature of a Japanese breakfast is the presence of miso soup, which is typically served alongside rice and fish. Miso soup is made from fermented soybean paste and dashi (a fish-based stock), and it is often enriched with ingredients like tofu, seaweed, and green onions. This warm, savory soup is a significant contrast to the cold or sweet beverages commonly served with Western breakfasts, such as coffee, orange juice, or smoothies. While Western breakfasts often rely on liquids like coffee or juice to hydrate and stimulate, the miso soup at 7-Eleven Japan provides a more complex and flavorful start to the day, packed with umami and beneficial probiotics. The combination of rice, fish, and soup offers a sense of comfort and fullness, setting the stage for a productive morning ahead.
One of the most surprising aspects of a Japanese breakfast for many foreigners is the inclusion of fish. Grilled fish, such as salmon or mackerel, is a key element of the morning meal in Japan. This may come as a shock to many Westerners, where fish is often considered a lunch or dinner food rather than a breakfast staple. In the West, breakfast proteins typically come from animal products like bacon, sausages, or eggs. However, in Japan, fish offers a clean, healthy source of protein and healthy fats, contributing to the overall nutritional balance of the meal. At 7-Eleven Japan, pre-grilled fish fillets are readily available and can be paired with rice, miso soup, and pickles for a well-rounded breakfast set. This is a far cry from Western options, where fish is not commonly seen on the breakfast table, and meats like bacon or ham are the norm.
Another difference between Japanese and Western breakfasts is the use of pickles or tsukemono. These tangy, fermented vegetables, such as pickled radish or umeboshi (pickled plum), are often included in a Japanese breakfast to stimulate the appetite and provide a burst of flavor that contrasts with the savory components of the meal. In the West, pickles are more commonly associated with sandwiches or served as a side dish with lunch or dinner, but in Japan, they are an essential part of the breakfast experience. At 7-Eleven Japan, you can find these small portions of pickles included in many breakfast sets, adding a refreshing element to the meal. The acidity and saltiness of the pickles balance the richness of the fish and rice, offering a distinctive taste that is often missing from Western breakfast fare.
When it comes to eggs, both Japanese and Western breakfasts include them, but in different forms. In Western countries, eggs are usually scrambled, fried, or boiled, and are often paired with bacon or sausage. In contrast, the Japanese version of eggs comes in the form of tamago, a sweet, layered omelet that is cooked in a rectangular pan and sliced into bite-sized pieces. Tamago is slightly sweet and savory, and it adds a delicate flavor to the Japanese breakfast spread. While both Western and Japanese breakfasts use eggs as a source of protein, the texture and flavor of tamago offer a unique experience for those unfamiliar with it. At 7-Eleven Japan, you can find tamago in breakfast sets, offering a quick and authentic taste of Japanese egg preparation.
Finally, one of the main distinctions between a Japanese breakfast and a Western one is the overall philosophy of the meal. In Japan, breakfast is viewed not only as a time to refuel but also as an opportunity to provide balance and harmony. The meal often includes a combination of different textures and flavors, with the rice, fish, miso soup, and pickles all working together to create a satisfying and well-rounded experience. Western breakfasts, on the other hand, often focus more on convenience, with options that may be high in sugar or fats and less focused on balance. At 7-Eleven Japan, the convenience of ready-to-eat meals that maintain these traditional values is a pleasant surprise for many foreigners who are accustomed to quick, pre-packaged breakfasts in the West.
In conclusion, the differences between a traditional Japanese breakfast at 7-Eleven Japan and typical Western breakfasts are striking. While Western breakfasts are often focused on sweet, carb-heavy foods or quick protein options, Japanese breakfasts emphasize savory flavors, balance, and high-quality ingredients. From the central role of rice and miso soup to the inclusion of grilled fish and pickled vegetables, a Japanese breakfast offers a unique culinary experience that goes beyond what many foreigners might expect. With the convenience of 7-Eleven Japan, trying a traditional Japanese breakfast has never been easier, offering a satisfying and healthy start to the day.
5. Conclusion: Why You Should Try a Japanese Breakfast at 7-Eleven
If you’re a foreigner visiting Japan or even a local seeking an authentic, convenient meal, there’s no better way to experience a Japanese breakfast than by visiting 7-Eleven Japan. The convenience store, often considered a haven for snacks and quick fixes, offers a surprisingly wide selection of traditional breakfast foods that capture the essence of Japan’s culinary heritage. From rice and fish to miso soup and tamago (Japanese omelet), the breakfast options at 7-Eleven provide an authentic taste of Japan’s morning meal, making it a must-try for anyone looking to experience the country’s food culture in a quick and accessible way.
One of the primary reasons to try a Japanese breakfast at 7-Eleven is the convenience. In many countries, grabbing a nutritious and authentic breakfast can be a challenge, especially when you’re in a rush. In Japan, however, 7-Eleven provides a quick and easy solution that doesn’t sacrifice quality for speed. Whether you’re on your way to work, exploring a new city, or simply don’t have time for a sit-down meal, 7-Eleven Japan’s breakfast offerings allow you to enjoy a traditional, well-balanced meal without the hassle of preparation. You can grab a hot cup of miso soup, a freshly grilled fish fillet, and a portion of rice all in minutes, making it one of the most efficient ways to start your day in Japan.
Another reason to try a Japanese breakfast at 7-Eleven is the authenticity of the food. Although the store is a convenience chain, the meals offered at 7-Eleven Japan are made with great attention to quality and tradition. The ingredients used—like fresh fish, high-quality rice, and rich miso—are staples in a traditional Japanese breakfast and provide a true taste of the country’s culinary roots. For many foreigners, this can be an eye-opening experience, as they might not expect such an authentic offering from a convenience store. Unlike Western quick breakfasts, which can often be processed or pre-packaged, a 7-Eleven breakfast in Japan offers something far more in line with the country’s culture of fresh and wholesome food.
Furthermore, trying a traditional Japanese breakfast at 7-Eleven introduces you to the health benefits of a well-balanced meal. The Japanese breakfast is designed not just to fill you up, but to provide a nutritious and energizing start to the day. With its combination of protein from fish and tamago, complex carbohydrates from rice, and the vitamins and minerals from miso soup and pickled vegetables, a Japanese breakfast offers a level of balance and nutrition that many Western breakfasts lack. Many Western options, such as sugary cereals or heavy pastries, can leave you feeling sluggish or unsatisfied after a short period of time. By contrast, the combination of ingredients in a Japanese breakfast is designed to keep you feeling full and energized well into the day.
For foreigners, one of the greatest aspects of enjoying a Japanese breakfast at 7-Eleven is the opportunity to experience the unique flavors and ingredients that define Japanese cuisine. Fish, rice, miso soup, tamago, and pickled vegetables may not be familiar components of a typical Western breakfast, and their combination can come as a pleasant surprise. These dishes showcase the Japanese culinary philosophy of balance and harmony, where each element complements the others to create a meal that is both nourishing and satisfying. For those who may be unfamiliar with these foods, 7-Eleven offers a gentle introduction to these flavors without requiring any cooking knowledge or special preparation.
Finally, 7-Eleven Japan provides an affordable way for visitors and locals to enjoy a traditional Japanese breakfast. Most of the breakfast items available at 7-Eleven are priced between ¥300 and ¥600 ($2.00 to $4.00 USD), which is incredibly reasonable for the quality and authenticity of the food you’re getting. In a country where dining out at a restaurant for breakfast can be expensive or time-consuming, 7-Eleven offers an efficient and budget-friendly alternative. Whether you’re in a rush or simply exploring Japanese breakfast culture, the convenience and affordability of 7-Eleven make it a great option for anyone.
In conclusion, trying a Japanese breakfast at 7-Eleven Japan is an experience you shouldn’t miss. The combination of convenience, authenticity, nutritional balance, and affordability makes it a perfect introduction to Japan’s morning meal traditions. For foreigners who may be unfamiliar with the typical Japanese breakfast, it’s a chance to explore a new way of eating that is deeply rooted in the country’s culture. Whether you’re grabbing a quick meal before starting your day or taking your time to enjoy the flavors, 7-Eleven Japan offers an easy and satisfying way to experience the rich diversity of Japanese cuisine. So the next time you’re in Japan, don’t hesitate to visit a 7-Eleven and try their breakfast offerings—you’ll be surprised by just how much you can experience in a quick stop at the convenience store.