Convenience Store Amazake: The Must-Try Japanese Winter Drink for Warmth & Wellness

What is Amazake? A Traditional Japanese Winter Drink

Amazake is a traditional Japanese winter drink that has been enjoyed for centuries. The name “amazake” (甘酒) literally means “sweet sake,” but despite its name, it is not always alcoholic. This comforting, slightly thick beverage is widely consumed in Japan during the cold winter months and is particularly popular at shrines during New Year’s celebrations. In recent years, amazake has become easily accessible at convenience stores, making it an increasingly popular choice for people looking for a quick and warm pick-me-up.

There are two main types of amazake: one made from sake lees (酒粕, sakekasu) and another made from fermented rice (米麹, komekoji). The sake lees-based amazake contains a small amount of alcohol and has a slightly rich, fermented taste, whereas the rice-based version is naturally sweet, alcohol-free, and often preferred by children or those who avoid alcohol. Both types offer a unique taste experience and various health benefits, making amazake a staple among traditional Japanese winter drinks.

Amazake is not just a drink; it also holds cultural and historical significance. It has been mentioned in ancient texts, including the “Nihon Shoki” (Chronicles of Japan) from the 8th century, indicating that it has been consumed in Japan for over a thousand years. Traditionally, it was used as a nutritional supplement for people who needed an easy-to-digest source of energy, especially during the colder months.

One of the reasons amazake remains so popular today is its numerous health benefits. It is often called a “drinkable IV drip” due to its high content of glucose, vitamins, and amino acids. It is known to promote better digestion, improve skin health, and boost energy levels. This has made it a trendy choice not only for Japanese consumers but also among foreigners interested in Japanese culture and health-conscious beverages.

For travelers or newcomers to Japan, trying amazake from a convenience store is one of the easiest ways to experience this traditional drink. Major convenience store chains such as 7-Eleven, FamilyMart, and Lawson sell both hot and cold versions, usually priced between ¥150–¥300 (approximately $1.00–$2.00). Many of these store-bought amazake options come in easy-to-drink cartons or bottles, making them a convenient choice for those on the go.

Whether you’re looking for a nutritious energy boost, a warm drink to fight off the winter chill, or just a way to experience Japanese culture, amazake is definitely worth trying. Its naturally sweet taste, smooth texture, and deep-rooted history make it one of the most beloved Japanese winter drinks. Next time you visit Japan during the winter, don’t forget to stop by a convenience store and pick up a cup of amazake for a truly local experience.

The Role of Amazake in Japanese Winter Culture

In Japan, winter is a season of warmth and tradition, and one of the key elements that brings comfort during the cold months is amazake. This Japanese winter drink has long been associated with seasonal customs and plays an essential role in both historical and modern winter traditions. From religious ceremonies at shrines to cozy moments at home, amazake is deeply embedded in the cultural fabric of Japan’s wintertime.

One of the most iconic places to enjoy amazake is at Shinto shrines during the New Year’s holiday. Many people visit shrines to pray for good fortune, a tradition known as hatsumode (初詣). During this time, some shrines serve free or low-cost cups of amazake to visitors as a warming drink to combat the chilly weather. This gesture of hospitality has been a part of Japanese culture for centuries, reinforcing the connection between amazake and spiritual well-being. For foreigners experiencing their first New Year in Japan, trying amazake at a shrine adds an authentic cultural touch to their visit.

Amazake is also a popular feature at winter festivals across Japan. Many local events, such as snow festivals in northern regions like Hokkaido, serve amazake at food stalls. Its mild sweetness and soothing warmth make it an ideal beverage to enjoy while walking through illuminated winter landscapes. In recent years, amazake-flavored sweets and desserts have also gained popularity at these festivals, introducing new ways to enjoy this traditional drink.

Beyond public celebrations, amazake holds a special place in Japanese households during winter. Many families prepare homemade amazake using fermented rice or sake lees, believing it to have nourishing properties that help fight off colds and boost energy. Grandparents often share fond memories of drinking amazake as children, highlighting how the tradition has been passed down through generations.

With the rise of convenience stores and modern food distribution, amazake has become more accessible than ever. Now, even those who don’t make it at home can easily buy a ready-to-drink version at 7-Eleven, FamilyMart, or Lawson. Convenience store amazake is typically priced between ¥150–¥300 (approximately $1.00–$2.00) and comes in portable packaging, making it easy to enjoy on the go. For many busy individuals, grabbing a bottle of amazake before commuting or during a lunch break has become a small but cherished winter ritual.

Another reason amazake remains a staple in winter culture is its reputation as a health-boosting drink. It is commonly consumed as a natural remedy for fatigue, thanks to its rich supply of vitamins and amino acids. This has contributed to its recent popularity among younger generations and health-conscious consumers, including foreigners looking for traditional yet nutritious Japanese beverages.

As Japan continues to embrace both tradition and modernity, amazake remains a timeless symbol of winter comfort. Whether enjoyed at a shrine, a festival, or a convenience store, this beloved Japanese winter drink offers a taste of warmth and nostalgia in every sip.

Types of Amazake Available in Convenience Stores

As amazake continues to grow in popularity, Japanese convenience stores now offer a wide variety of this Japanese winter drink, making it accessible to both locals and foreigners looking to experience traditional flavors. Whether you prefer a classic recipe or a modern twist, there is an amazake for every taste. Convenience stores such as 7-Eleven, FamilyMart, and Lawson stock multiple types of amazake, ranging from hot to chilled versions, ensuring that customers can enjoy this nutritious drink in a way that suits their preference.

The two main categories of amazake available at convenience stores are:

1. Rice Koji Amazake (米麹甘酒)

Rice koji amazake is the most traditional and naturally sweet version of amazake. Made from fermented rice and koji mold, this type of amazake is completely alcohol-free, making it a great choice for children, pregnant women, and those who avoid alcohol. It has a mild, creamy sweetness with a slightly grainy texture due to the broken-down rice particles. Many health-conscious consumers prefer rice koji amazake because it is packed with amino acids, B vitamins, and enzymes that aid digestion and boost energy.

At convenience stores, rice koji amazake is usually found in both hot and cold varieties. Some popular brands include Morinaga and Marukome, both of which offer smooth, easy-to-drink versions in cartons or plastic bottles. Prices typically range from ¥150 to ¥300 (approximately $1.00 to $2.00), making it an affordable and nutritious winter drink.

2. Sake Lees Amazake (酒粕甘酒)

Sake lees amazake is made from the byproduct of sake brewing, known as sakekasu (酒粕). This version contains a small amount of alcohol, usually less than 1%, which gives it a more complex, slightly fermented flavor. It has a rich umami taste and a thicker consistency compared to rice koji amazake.

Convenience store versions of sake lees amazake often come in small, single-serving cartons or cans, labeled with a warning about their alcohol content. While some foreign visitors might find the taste unique, many Japanese people enjoy it for its deep, warming flavor. Those who are new to amazake may want to start with the rice koji type before trying this stronger, more traditional variation.

3. Flavored Amazake

In response to modern consumer preferences, many convenience stores now sell flavored amazake. These varieties often mix amazake with ingredients such as ginger, matcha, black sesame, or yuzu to enhance the taste. Ginger amazake is particularly popular in winter due to its warming properties, while matcha amazake offers a blend of bitterness and sweetness that appeals to tea lovers.

Flavored amazake is especially popular among younger consumers and foreigners who may not be familiar with the traditional taste. The additional flavors make the drink more approachable, and some brands even offer milk-based amazake, which has a smoother, creamier texture.

4. Instant and Powdered Amazake

For those who prefer to make amazake at home, some convenience stores also sell instant and powdered amazake. These products usually come in small packets and can be prepared simply by adding hot water. This option is convenient for travelers who want to bring a taste of Japan home or for those who want to enjoy amazake without carrying heavy bottles.

Instant amazake retains much of the nutritional value of fresh amazake and is often slightly more affordable, typically costing around ¥200 to ¥350 (approximately $1.50 to $2.50) per pack.

The variety of amazake available at Japanese convenience stores ensures that everyone, from longtime fans to first-time drinkers, can find an option that suits their taste. Whether you are looking for a traditional, alcohol-free version or a modern, flavored alternative, amazake is a comforting and nutritious Japanese winter drink that is worth trying. Next time you visit a convenience store in Japan, take a moment to explore the amazake section—you might just find your new favorite winter beverage.

How to Choose the Best Amazake for Your Taste

With so many types of amazake available in Japanese convenience stores, it can be difficult to decide which one to try. The right choice depends on personal preferences, dietary restrictions, and even the occasion. Whether you’re a long-time fan of this Japanese winter drink or a foreigner trying amazake for the first time, knowing how to pick the best one can enhance your experience.

1. Decide Between Rice Koji Amazake and Sake Lees Amazake

The first and most important factor to consider is whether you want an alcohol-free amazake or one with a slight alcoholic content.

• Rice Koji Amazake (米麹甘酒): This type is made from fermented rice and is completely non-alcoholic. It has a naturally sweet taste, smooth texture, and is packed with nutrients like vitamins and amino acids. If you prefer a mild, easy-to-drink option, rice koji amazake is the best choice.
• Sake Lees Amazake (酒粕甘酒): This version is made from sake lees, the byproduct of sake production. It contains a small amount of alcohol (usually less than 1%) and has a stronger, more fermented taste. If you enjoy the umami flavor of sake, this might be a better option.

If you’re unsure which one to choose, it’s recommended to start with rice koji amazake, as it is milder and more widely accepted in taste.

2. Consider the Temperature – Hot or Cold?

Convenience stores in Japan sell amazake in both hot and cold versions. During the winter months, warm amazake is commonly found in heated beverage sections, making it a great way to stay warm. On the other hand, cold amazake is refreshing and often enjoyed as a nutritious drink throughout the day.

• Hot Amazake: Available in heated drink sections, perfect for a cold winter morning or an evening stroll.
• Cold Amazake: Found in refrigerated sections, ideal for those who prefer a chilled drink or want to store it for later.

For first-time drinkers, a hot version may provide a more traditional experience, as amazake is often enjoyed warm in Japan.

3. Look for Flavored Amazake

For those who find the traditional taste of amazake too strong or unfamiliar, many convenience stores offer flavored varieties. Some common flavors include:

• Ginger Amazake: Adds a spicy warmth and enhances the health benefits.
• Matcha Amazake: Combines the slight bitterness of green tea with the sweetness of amazake.
• Yuzu Amazake: Refreshing and citrusy, perfect for those who enjoy a hint of fruitiness.
• Black Sesame Amazake: Offers a nutty, rich flavor that pairs well with the drink’s natural sweetness.

Flavored amazake can be a great entry point for those who are unfamiliar with the traditional taste, making it a favorite among foreigners trying amazake for the first time.

4. Check the Sweetness Level

Some amazake brands offer drinks with different levels of sweetness. Traditional amazake is naturally sweet due to the fermentation process, but some products have added sugar to enhance the flavor. If you prefer a lighter, more natural sweetness, look for products labeled as “無添加” (mutenka, meaning “no additives”) or “砂糖不使用” (satou fushiyou, meaning “no sugar added”).

5. Consider Convenience and Packaging

Convenience stores sell amazake in various packaging styles, including:

• Cartons or Bottles: Ideal for drinking on the go, often found at 7-Eleven, FamilyMart, and Lawson.
• Instant Powder: A great option for travelers who want to take amazake home. Just mix with hot water to enjoy.
• Cans: Some amazake brands sell canned versions that can be heated before drinking.

Prices typically range from ¥150 to ¥300 (approximately $1.00 to $2.00), making it an affordable way to enjoy a Japanese winter drink.

6. Try Different Brands to Find Your Favorite

Each brand of amazake has its own unique taste and texture. Some popular brands include:

• Morinaga (森永): A widely available, smooth-textured amazake with a mild sweetness.
• Marukome (マルコメ): Known for its natural, non-alcoholic rice koji amazake.
• Hakkaisan (八海山): A premium sake brewery that produces high-quality amazake with a richer taste.

Trying different brands can help you discover the one that best suits your taste preferences.

Choosing the right amazake can make a big difference in your enjoyment of this traditional Japanese winter drink. Whether you prefer a classic, non-alcoholic rice-based version or a richer sake lees amazake, there are plenty of options to explore. For foreigners new to amazake, starting with a mild, flavored, or hot version may provide the best introduction to this beloved winter beverage.

Where to Buy and How to Enjoy Amazake

For those eager to try amazake, finding a place to buy it is easier than ever. Whether you are a local resident or a foreigner visiting Japan, this Japanese winter drink is readily available in various locations, ranging from convenience stores to specialty shops. Once you have your hands on a bottle or carton, knowing how to enjoy it in the best way can enhance your experience.

1. Where to Buy Amazake

Convenience Stores (コンビニエンスストア)

The most accessible place to buy amazake is a convenience store. Major chains such as 7-Eleven, FamilyMart, and Lawson carry amazake, especially during the winter season. It is typically found in the hot drink section near coffee and tea or in the refrigerated beverage aisle. Prices range from ¥150 to ¥300 (approximately $1.00 to $2.00) depending on the brand and type.

Supermarkets (スーパーマーケット)

For those looking for a wider selection, supermarkets such as AEON, Seiyu, and Ito-Yokado offer multiple brands and variations of amazake. Here, you can find larger cartons, powdered versions, and even organic options. Prices at supermarkets tend to be slightly lower than convenience stores, making them a great choice for those who want to stock up.

Traditional Markets and Specialty Shops (伝統市場・専門店)

If you want an authentic experience, visiting a traditional market or specialty shop that sells fermented foods is a great option. Stores that specialize in miso, soy sauce, and sake often carry high-quality amazake made using traditional methods. Some specialty stores also allow customers to sample different types before purchasing.

Online Stores (オンラインストア)

For those who prefer shopping from home or want to bring amazake back to another country, online stores such as Amazon Japan and Rakuten offer a variety of amazake brands. Some international Asian grocery stores also sell amazake, making it possible to enjoy this Japanese winter drink even outside Japan.

2. How to Enjoy Amazake

Drinking It Hot or Cold

Amazake can be enjoyed both hot and cold, depending on personal preference. During winter, many people prefer drinking it warm to stay cozy. If you buy a refrigerated version, simply pour it into a cup and heat it in the microwave for about 30 to 60 seconds. If you are drinking it cold, just shake the bottle well and enjoy it straight from the carton.

Adding Extra Ingredients for Flavor

While amazake has a naturally sweet and rich taste, you can enhance its flavor by adding extra ingredients:

• Ginger: A popular addition that adds warmth and spiciness.
• Cinnamon: Gives amazake a slightly sweet and aromatic touch.
• Milk or Soy Milk: Creates a smoother, creamier texture.
• Yuzu or Lemon Zest: Adds a refreshing citrus note.

Pairing Amazake with Food

Amazake is often enjoyed on its own, but it also pairs well with certain foods. In Japan, it is sometimes served alongside rice cakes (mochi) or traditional sweets such as dorayaki and yokan. For a modern twist, some people even mix amazake into smoothies or use it as a base for desserts.

Using Amazake in Cooking

Amazake is not just for drinking—it can also be used as a natural sweetener in cooking. It can be added to soups, marinades, or even baked goods to enhance flavor while providing nutritional benefits. Some health-conscious consumers use amazake instead of sugar in their recipes.

3. Enjoying Amazake as Part of Japanese Culture

Beyond its taste, drinking amazake is a way to experience Japanese culture. Many foreigners visiting Japan are surprised to learn that amazake has been a part of Japanese history for centuries. Whether sipping it at a shrine during New Year’s or grabbing a warm cup from a convenience store on a cold night, amazake is more than just a beverage—it is a cultural tradition that continues to be loved by people of all ages.

With so many ways to buy and enjoy amazake, there is no reason not to give this Japanese winter drink a try. Whether you purchase it from a convenience store, a supermarket, or online, discovering the unique taste and warmth of amazake is sure to be a delightful experience.