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1. Hada Labo Gokujyun Hyaluronic Acid Lotion
Hada Labo Gokujyun Hyaluronic Acid Lotion is a cult-favorite Japanese skincare product that has gained global popularity for its deep moisturizing effects. Despite being labeled as a “lotion” in Japan, this product is actually a hydrating toner or essence that prepares the skin for further skincare. Its lightweight, watery texture allows it to be easily absorbed into the skin without leaving any sticky residue.
The key feature of this product is its inclusion of multiple types of hyaluronic acid, including Super Hyaluronic Acid, which helps to retain twice the moisture of regular hyaluronic acid. This ensures that moisture penetrates deeply and is locked into different layers of the skin, making it ideal for dry or dehydrated skin types. It is also free from fragrances, alcohol, and colorants, making it suitable even for sensitive skin.
To use, apply a few drops to your palms and gently pat it into your skin after cleansing. It leaves your skin feeling plump, soft, and well-hydrated. You can follow up with serums or moisturizers for optimal results. Some users also apply it in multiple layers using the “7 skin method” for enhanced hydration.
Hada Labo’s minimalist approach and effective formulation have made this product a must-buy in Japanese drugstores. Whether you’re a skincare enthusiast or a beginner, this lotion is a great introduction to Japanese beauty routines. It’s especially popular during dry winter months or in climates where skin tends to lose moisture quickly.
The standard bottle (170 ml) typically costs around ¥900–¥1,200 (approximately $6–$9 USD), making it a high-performance product at a very affordable price.
2. Shiseido Senka Perfect Whip Facial Cleanser
Shiseido Senka Perfect Whip Facial Cleanser is one of the most popular and widely available Japanese cleansers found in drugstores. Known for its rich, luxurious foam, this cleanser effectively removes dirt, excess oil, and impurities from the skin without stripping it of essential moisture. It’s a favorite among both Japanese consumers and international visitors for its performance and affordability.
The main highlight of this product is its ability to produce dense, elastic foam that cushions the skin during cleansing, reducing friction and providing a gentle, yet thorough, wash. The micro-foam particles reach deep into pores to remove sebum and residual makeup. This cleanser also contains silk essence and hyaluronic acid, which contribute to maintaining the skin’s natural hydration and softness after washing.
Despite its deep-cleaning ability, the Perfect Whip is known for being mild and suitable for most skin types, including combination and oily skin. However, people with very dry or sensitive skin might want to follow up with a good moisturizer, as it may leave the skin feeling slightly tight after use.
To use, simply squeeze a small amount (about the size of a pea) onto your palm, add a few drops of water, and whip it into a foam using your hands or a foaming net. Massage the foam gently over your face and rinse thoroughly with lukewarm water.
This cleanser comes in a convenient 120g tube and typically costs around ¥400–¥650 (approximately $3–$5 USD), making it an incredibly cost-effective addition to your daily skincare routine. Its bright blue packaging is easy to spot in drugstores, and due to its popularity, it’s often featured in beauty rankings and reviews.
3. Saborino Morning Face Mask
The Saborino Morning Face Mask is a time-saving skincare product designed for busy mornings. Made by BCL Company, this innovative mask is a 3-in-1 solution that acts as a cleanser, toner, and primer all in one sheet. It’s especially popular among students, working professionals, and anyone who wants to simplify their morning routine without compromising skincare quality.
Each mask is saturated with a refreshing blend of moisturizing ingredients such as hyaluronic acid, collagen, and vitamin C, helping to hydrate and brighten the skin upon waking. Additionally, the mask contains natural fruit extracts like grapefruit and orange, giving it an invigorating citrus scent that helps to awaken your senses. It also has a slightly cooling effect, which reduces puffiness and gives the skin a fresh, toned look.
Using the Saborino mask is easy and fast. After waking up, simply take one sheet from the resealable pack and apply it to your face. Leave it on for about 60 seconds, then remove and gently pat any remaining essence into the skin. There’s no need to rinse your face or apply additional toner or moisturizer—making it perfect for those in a rush.
The mask’s design fits snugly on the face, with slits that help it adhere to various face shapes. It can also be used as a primer before applying makeup, creating a smooth and hydrated base that improves makeup application and longevity.
Saborino Morning Masks are available in different variations, including options for moisturizing, brightening, or pore care, each identified by distinct packaging colors. A standard pack contains 28 sheets and is priced around ¥1,300–¥1,500 (approximately $9–$11 USD), offering excellent value for a month’s worth of morning skincare.
Praised for its convenience, refreshing feel, and multitasking formula, the Saborino Morning Face Mask is a must-try product available at most Japanese drugstores. It’s a unique and efficient addition to any skincare routine, especially for those with limited time in the morning.
4. Rohto Lycee Eye Drops
Rohto Lycee Eye Drops are a popular and stylish eye care product from Japan, especially favored by women for their bright pink packaging and beauty-conscious formulation. These eye drops are not only effective at refreshing tired eyes but also include ingredients that support eye health and clarity. They are a go-to item for people who spend long hours in front of screens or wear contact lenses regularly.
The Lycee series is known for its mild yet effective formula that provides instant relief from dryness, redness, and fatigue. One of the standout features of Rohto Lycee Eye Drops is the addition of vitamin B12, which helps maintain eye moisture and promotes healthy tear film. Some versions also contain ingredients like chlorpheniramine maleate to reduce itchiness and redness caused by allergies.
Another appealing aspect is the gentle cooling sensation upon application, which helps to invigorate and soothe the eyes. However, this cooling effect is relatively mild compared to some other Japanese eye drops, making Lycee ideal for users who prefer a less intense experience. The eye drops are also designed with a slim nozzle for precise application, preventing spills and overuse.
Rohto offers different Lycee variations, including ones specifically for contact lens users and versions that add a “brightening” effect to make eyes appear more radiant. These options make the product versatile and suitable for a variety of needs, whether you’re dealing with seasonal allergies, eye strain, or simply want to keep your eyes looking clear and refreshed.
The typical retail price for a 8ml bottle of Rohto Lycee Eye Drops is around ¥500–¥700 (approximately $4–$6 USD). They are compact and easy to carry in your purse or bag, making them convenient for use anytime, whether at work, school, or during travel.
Thanks to its combination of style, gentle effectiveness, and affordability, Rohto Lycee Eye Drops have become a staple in Japanese drugstores and a favorite among both locals and tourists looking for reliable and fashionable eye care solutions.
5. Lululun Face Masks
Lululun Face Masks are among the most beloved sheet masks in Japan, widely praised for their daily usability, high-quality ingredients, and affordable price. Available at nearly every Japanese drugstore, these masks have become a go-to skincare product for both locals and tourists seeking effective hydration and nourishment without breaking the bank.
Unlike many sheet masks that are designed for occasional use, Lululun masks are formulated for daily application. Each mask is soaked in a generous amount of essence containing ingredients like hyaluronic acid, rice ferment filtrate, royal jelly extract, and various vitamins. These components work together to deeply hydrate, improve skin texture, and enhance natural glow over time. The mask sheets are made from a soft, stretchy material that fits closely to the contours of the face, ensuring even coverage and effective absorption.
Lululun offers a range of variations tailored to different skin concerns and goals. For example, the pink version focuses on moisture balance and is ideal for everyday care, while the blue version is ultra-hydrating and great for dry or sensitive skin. There are also premium series and regional editions made with local Japanese ingredients like yuzu or green tea, offering unique experiences with every pack.
To use, simply apply a mask to your cleansed face and leave it on for about 10–15 minutes. After removing the mask, gently pat the remaining essence into your skin—no rinsing required. These masks are suitable for use in both morning and evening routines, and many users incorporate them into their daily skincare to maintain consistent hydration and elasticity.
A standard pack contains 7 sheets and costs approximately ¥400–¥500 (around $3–$4 USD), while larger packs of 32 sheets range from ¥1,400 to ¥1,800 (about $10–$13 USD). This makes Lululun one of the most cost-effective sheet mask options for daily skincare lovers.
With their combination of variety, skin benefits, and affordability, Lululun Face Masks are a must-try item when shopping in Japanese drugstores. They offer an easy and enjoyable way to elevate your skincare routine, whether you’re a beginner or a skincare enthusiast.
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