Contents
1. Introduction to Lawson and Its Loyalty Programs
Lawson is one of Japan’s largest convenience store chains, with thousands of locations across the country. Known for its clean stores, innovative food items, and customer-friendly services, Lawson has become a go-to destination for both locals and visitors. For foreigners living in or visiting Japan, Lawson offers not only convenience but also a chance to save money through its loyalty programs.
Lawson operates a popular point system called the “Ponta Point” program, which allows customers to accumulate points with each purchase. These points can later be redeemed for discounts, goods, or even special promotional items. Another point card commonly used at Lawson is the “d POINT” card, which is operated by NTT Docomo. Both point systems are widely accepted and offer similar benefits, making them ideal for frequent shoppers.
For every 100 yen (approximately $0.66) spent at Lawson, customers typically earn 1 point. Each point is generally worth 1 yen ($0.0066) when redeemed, effectively offering a 1% return on every purchase. While the accumulation may seem small, it adds up quickly for those who regularly buy meals, drinks, or everyday items at Lawson.
What makes these loyalty programs especially appealing to foreigners is their accessibility. You don’t need to be a resident or fluent in Japanese to join. Many stores have staff who are familiar with assisting international customers, and registration can often be done online or via mobile apps with English language support.
In addition to earning points, cardholders gain access to exclusive promotions. These may include limited-time discounts, bonus points for purchasing specific products, or access to Lawson’s in-store rewards catalog. Seasonal campaigns, such as New Year or summer bonuses, can also provide extra incentives to use the point card.
Understanding the basics of Lawson’s loyalty programs is the first step toward smarter shopping in Japan. Whether you’re a tourist planning a short stay or a long-term resident, using a point card can enhance your convenience store experience and help you save money over time.
2. Types of Point Cards Available at Lawson
Lawson offers two major types of point cards that customers can use to earn and redeem rewards: the Ponta Card and the d POINT Card. Both are widely accepted at all Lawson stores across Japan and function similarly, allowing you to accumulate points with each purchase. Understanding the differences between these two cards can help you choose the one that best suits your needs as a foreign visitor or resident.
The Ponta Card is Lawson’s original point card, operated in collaboration with the loyalty program company Loyalty Marketing. It is one of the most recognized point systems in Japan. When you shop at Lawson and present your Ponta Card, you typically earn 1 point for every 100 yen (about $0.66) spent. These points can be used like cash, with 1 point equaling 1 yen (approximately $0.0066). Ponta points can also be used at other partner retailers such as GEO, Aoki, and JTB, making it a versatile option for everyday use.
The d POINT Card, managed by NTT Docomo, is another popular choice. Although it is originally targeted at Docomo mobile users, anyone can register and use a d POINT Card. Like the Ponta Card, it allows you to collect 1 point per 100 yen ($0.66) spent at Lawson. What sets the d POINT Card apart is its integration with other Docomo services and promotions. For example, if you are a Docomo mobile subscriber, you may be eligible for bonus campaigns that offer additional points.
Both cards are available in physical form and digital versions through mobile apps. You can ask for a free physical card at any Lawson store, and staff are usually happy to assist you. Alternatively, you can download the Ponta or d POINT app to register digitally. These apps are especially useful for foreigners as they often support English menus and make it easier to manage your point balance and access promotions.
While you can’t use both cards simultaneously for the same transaction, you can register both and choose which one to use depending on ongoing campaigns or personal preference. Many savvy shoppers switch between cards to maximize their points based on current promotions.
Choosing between the Ponta Card and the d POINT Card often comes down to lifestyle and brand preference. Both offer great value, and since they’re free to obtain and easy to use, either option can enhance your shopping experience at Lawson and beyond.
3. How to Register and Use a Lawson Point Card
Registering and using a Lawson point card, whether it’s the Ponta Card or the d POINT Card, is a simple process that can be done even if you are a foreigner with limited Japanese skills. Both cards are accessible to non-residents and tourists, and the registration steps can usually be completed in-store or online with minimal hassle.
Step 1: Getting the Card
You can obtain a physical Ponta Card or d POINT Card at any Lawson store for free. Just ask the cashier by saying, “Point card kudasai” (which means “Can I have a point card?”). Alternatively, you can download the respective mobile apps — the Ponta App or the d POINT App — available on both iOS and Android platforms. These apps are often available in English or have visual icons that make navigation easy, even if your Japanese is limited.
Step 2: Registering the Card
To unlock the full benefits of your card, registration is recommended. For the Ponta Card, you can register via the official Ponta website or app. The website is in Japanese, but browser translation tools can help. You’ll need to provide basic information like your name, email address, and phone number. Similarly, the d POINT Card can be registered on the Docomo website or app. Although having a Japanese phone number can be helpful, it is not always required — a foreign mobile number and email may suffice in many cases.
Step 3: Using the Card at Lawson
When making a purchase, simply present your card (physical or digital) before the cashier scans your items. You’ll earn 1 point for every 100 yen spent (approximately $0.66). For example, if you buy a bento meal and a drink totaling 500 yen (about $3.30), you’ll receive 5 points. To redeem points, just inform the cashier by saying “Ponta point tsukaimasu” or “d POINT tsukaimasu,” meaning “I’d like to use my points.” The points will be deducted from your total bill, with 1 point equaling 1 yen ($0.0066).
Step 4: Checking and Managing Points
You can check your point balance on the receipt after each transaction or by logging into the mobile app or official website. The apps are especially useful for tracking bonus campaigns and point expiration dates. Some promotions even offer double or triple points on selected items or during certain periods.
For foreigners, the digital option is often more convenient. Not only do the apps reduce the need to carry physical cards, but they also provide access to updates, coupons, and English-friendly interfaces. Whether you choose the Ponta or d POINT system, having a registered account ensures you don’t miss out on valuable savings and exclusive deals.
4. Tips to Maximize Your Points as a Foreigner
As a foreigner living in or visiting Japan, maximizing your Lawson point card usage can help you save money and take advantage of exclusive perks. With a few smart habits and awareness of ongoing campaigns, you can make the most of both the Ponta and d POINT systems during your time in Japan.
1. Take Advantage of Bonus Campaigns
Lawson regularly holds limited-time campaigns where you can earn extra points by purchasing certain products. These promotions are usually advertised in-store with signs and labels, or on the official apps and websites. Look for tags like “+10ポイント” (plus 10 points) on products. For example, buying a featured item priced at 200 yen (about $1.32) might earn you an extra 10 points, which is equivalent to a 5% return instead of the standard 1%.
2. Use the Mobile App
Both the Ponta and d POINT apps offer coupons, extra point offers, and an easy way to track your balance. They are especially helpful for foreigners as they often include English-language support or intuitive design. You can also receive push notifications about new promotions, ensuring you don’t miss out on valuable opportunities.
3. Stack Points with Mobile Payments
If you use a mobile wallet like PayPay, Rakuten Pay, or a credit card that also offers reward points, you can effectively double-dip. For instance, paying with a credit card that gives 1% cashback while also earning Ponta or d POINTs at Lawson means you’re getting rewards from both systems. Spend 1,000 yen (about $6.60), and you could receive 10 points from Lawson and 10 from your credit card provider.
4. Shop During Special Events
Lawson hosts seasonal campaigns, such as Golden Week or New Year sales, where point multipliers or lotteries are common. During these times, you may earn 2x or 3x points or have chances to win bonus points after purchasing certain items. These are great times to stock up on essentials while boosting your point total.
5. Combine with Other Services
Lawson collaborates with various partners such as Loppi (the in-store multimedia terminal), ticketing services, and travel companies. For example, booking an event ticket via Loppi might earn you bonus points. Some prepaid services, like paying utility bills or buying digital gift cards, may also allow point collection if done through the right channel.
6. Don’t Let Points Expire
Points usually have an expiration date, which can vary between the Ponta and d POINT systems. Make sure to check your balance regularly and use your points before they expire. This is especially important for short-term visitors who might forget to redeem them before leaving Japan.
By being strategic about how and when you shop at Lawson, you can stretch your yen (and dollars) further and enjoy the many benefits that come with being a savvy point card user—even as a foreigner in Japan.
5. Common Issues and How to Get Help
While using a Lawson point card as a foreigner is generally simple, there are a few common issues that you might encounter. Knowing how to handle these situations and where to get help can ensure a smooth experience and prevent loss of points or benefits.
1. Points Not Reflected on Your Account
One of the most common concerns is that points don’t appear after a purchase. This often happens when the cashier forgets to scan your card, or when there is a system delay. Always confirm that your card has been scanned before paying. If points are missing, you can check your receipt for a record of point accrual. Unfortunately, retroactive point claims are typically not accepted, so it’s important to be vigilant at checkout.
2. Trouble Registering the Card
Some foreigners face difficulties when trying to register their Ponta or d POINT card online, especially if they don’t have a Japanese phone number. While a Japanese number is helpful, it’s not always mandatory. Try using an international email address, and let your browser translate the registration page into English. If needed, staff at larger Lawson locations can sometimes assist with the registration process in-store.
3. Language Barrier at Checkout
If you’re unsure how to say that you want to use or earn points, just show your card or app and say “Pointo onegai shimasu” (Please use my point card). If you wish to use your points, say “Pointo tsukaimasu.” Most Lawson staff are accustomed to serving foreign customers and will understand these simple phrases.
4. Forgotten or Lost Cards
If you lose a physical point card, the points may be unrecoverable unless it was registered to your name and account. That’s why registering your card online or using the mobile app is highly recommended. With a registered account, you can log in from a new device and access your digital card and balance instantly, reducing the risk of losing your points permanently.
5. App Malfunctions or Login Issues
Sometimes users experience trouble logging into the Ponta or d POINT apps, especially when traveling or changing SIM cards. Ensure your app is updated and that you have a stable internet connection. You may also need to re-enter your login credentials or verify via email. If you’re locked out, you can request a password reset or visit the help section of the app for step-by-step recovery instructions.
Getting Help
For more complex issues, each point system has a customer service center. Though most support is in Japanese, you can often send emails in English and receive a basic reply. Additionally, Lawson’s in-store staff can be helpful with minor issues like checking point balances or helping you locate promotions. For d POINT issues, Docomo shops across Japan may also provide assistance, especially if you bring identification and your mobile device.
By being aware of these common issues and knowing how to seek help, you can confidently enjoy the benefits of your Lawson point card. Whether you’re a temporary visitor or a long-term resident, being prepared ensures that every yen (and dollar) you spend earns you the rewards you deserve.
Ultimate Tax Filing Guide for Foreign Entrepreneurs Starting a Business in Japan
